The impact of applying visual management on improving the level of job satisfaction among employees of the Coastal Municipalities Water Utility

Abstract

The study aimed to know the extent of application and measurement of the impact of applying visual management strategies on job satisfaction among employees of the Coastal Municipalities Water Utility. In light of achieving the goal, the researcher used the descriptive analytical method. The study community consists of all employees working in the Authority, and their number reached (313) employees according to figures issued by the personnel affairs in the Coastal Municipalities Water Utility for the year 2025. The researcher relied on the comprehensive enumeration method due to the small size of the community. The researcher distributed the questionnaire to (313) employees in the Coastal Municipalities Water Authority during the period from April 21 to May 4, 2025. (249 out of 313) questionnaires were retrieved, with a recovery rate of (79.55%). The study concluded with several findings, the most significant of which is that the level of implementation of visual management at the Coastal Municipalities Water Utility reached a relative weight of (68.6%(, which is considered high. The dimension of "Work Rule " ranked first in terms of importance with a relative weight of (71.6%(, followed by the "Transparency" dimension in second place with a relative weight of (71.2%(. The "Participation in Decision-Making" dimension came third with a relative weight of (71.2%(, while the "Rationalization and Waste Elimination " ranked last with a relative weight of (56.4%(. It was also found that the level of job satisfaction among employees at the Coastal Municipalities Water Utility reached a relative weight of (75.6%(, which is a high percentage. The results indicated a statistically significant impact of implementing visual management on improving job satisfaction among employees at the Coastal Municipalities Water Utility in the southern governorates of Palestine. In light of this, the study concluded with a set of recommendations, the most important of which are: The study recommends that the Coastal Municipalities Water Utility should update its operating rules periodically to keep pace with changes, that the Authority should train its employees on how to rationalize resource consumption through courses and seminars, that the Authority should provide incentives for initiatives or efforts made by its employees, and that there should be a standard for efficiency among employees in the Coastal Municipalities Water Utility.