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Israa University DSpace Repository

Recent Submissions

The Impact of Marketing Mix Elements on Improving the Gaza Electricity Company's Brand Image from the Customers Perspective: The Moderating Role of National Culture
(2022) Mohammed Al Hasaina
In this study, the local culture was studied as a modifying variable between the 4C's marketing mix elements with their dimensions (customer solutions, customer cost, convenience, and communication) and the mental image from the point of view of GEDCO customers. Aspects related to the 4C's marketing mix have been reviewed in terms of: definition of the 4C's marketing mix, its importance, and its main elements. The concept and definitions of local culture, its dimensions and variables were also discussed. The concept and definitions of the mental image, its types, dimensions, and importance were also discussed. The descriptive analytical approach was employed in reaching the results of the study, as a questionnaire was prepared to collect data from the study population, through an available sample of customers of the Gaza Electricity Distribution Company; In order to obtain a complete and accurate perception of the subject of the study. The number of questionnaires that were subjected to statistical analysis was (348) questionnaires. The study concluded a set of results, the most important of which are: There is an effect of the elements of the marketing mix 4C's with its four dimensions on the mental image of the Gaza Electricity Distribution Company, and there is an effect of local culture as a modifier variable between the application of the marketing mix 4C's with its four dimensions, and the mental image. There are statistically significant differences between the respondents' averages on the local culture as a modified variable and between the 4C's marketing mix elements and the mental image of the Gaza Electricity Distribution Company, due to the demographic variables: (educational level, age). A set of recommendations were presented, the most prominent of which were: the company must exert more efforts in order to maintain the level of communication performance, providing sufficient information about the smart meter system, developing the online collection and payment system, increasing the company's contribution through the monthly grant system for special cases, and developing convenience strategies Distinctive to enhance customer value, pay attention to predictive analyzes of customer behavior, develop perceptions of the directions of marketing campaigns that are appropriate to the local culture, and pay attention to the mental image and consider it an important variable that has a role in strengthening the element of trust and credibility.
The impact of the company's life cycle on the relationship between earnings management and bankruptcy risk “An applied study on non-financial companies listed on the Palestine Stock Exchange PSE”
(2024) Nour Issa
This study aimed to identify the impact of the company's life cycle on the relationship between earnings management and the bankruptcy risk in non-financial companies listed on the PSE. The study was conducted on a sample consisting of (29) companies representing (11) companies from the industrial sector, and (9) companies from the service sector, and (9) companies from the investment sector, during the period from 2014 – 2022. This study relied on the main study variables in addition to several control variables, which are: company’s size, leverage, profitability, and growth rate. This study found a high rate of practicing earnings management in non- financial companies listed on the PSE. The results of the study also showed that there is a reverse effect of earnings management on the bankruptcy risk for non-financial companies listed on the PSE. And an effect of the company’s life cycle on the relationship Between earnings management and the bankruptcy risk. This study recommended increasing financial awareness among investors and making informed decisions when investing in Palestinian companies that may practice earnings management, which could reflect negatively on them in the long run. Be careful when investing in Palestinian companies in the introduction and shake-out stages, as they are more vulnerable to bankruptcy, and wait until these companies stabilize and make the decision to invest in them. It also recommended that external auditors should exercise professional care in these companies because investors rely on them in their investment decisions and to uncover practices that harm users of financial statements.
The Impact of Applying Cloud Computing on Improving The Customer's Relationship Management in Palestinian Private Universities (Case study of Al-Israa University)
(2024) Ahmad Al Soultan
The study aimed to verify the impact of applying cloud computing in improving customer relationship management in private Palestinian universities. The researcher used the descriptive analytical approach, and took the questionnaire as a tool for collecting data. The study community was private Palestinian universities. The researcher chose Al-Isra University to study the research topic because it uses cloud computing at an average rate (75%). He used the survey sample system consisting of (147) employees to whom the questionnaire was distributed, and (115) questionnaires were returned from them, i.e. (78.2%). The study reached several results, the most important of which are: The results of the study showed that the level of use of cloud computing at Al-Isra University in the Gaza Strip is very high and with a relative weight of (84.7%), and that the level of customer relationship management at Al-Isra University in the Gaza Strip is very high and with a relative weight of (85.3%); because there is a statistically significant correlation between cloud computing and its dimensions (software as a service, platforms as a service, infrastructure as a service, user) and customer relationship management at Al-Isra University. The results also showed that there is an impact of the dimensions of cloud computing (user, software as a service) on (customer relationship management) at Al-Isra University in the Gaza Strip, while the dimensions of computing (platforms as a service, infrastructure as a service) did not affect (customer relationship management). The results showed that there are no statistically significant differences between the averages of respondents' responses about cloud computing attributed to the following demographic variables (gender, age, years of service, nature of the job). While differences were found attributed to the variable of educational qualification, there are no statistically significant differences between the averages of respondents' responses about customer relationship management attributed to the following demographic variables (gender, age, educational qualification, years of service, nature of the job). In light of the previous results, the study recommended: using specialized departments to enhance cloud computing, training employees on the use of cloud computing, and qualifying information systems employees to support the development of cloud computing systems. It is recommended that senior management establish laws and regulations to protect the use of cloud computing. Creating departments dedicated to customer relationship management. Training employees on how to deal with customers. Creating a database to store customer information and data. Keywords: Cloud computing, customer relationship management, customers, private universities
The role of crisis management in improving food security in the southern Palestinian governorates
(2025) Shadi Sadat
The study aimed to identify the role of crisis management in improving food security in the southern Palestinian governorates. This study adopted the descriptive analytical method, the content of structured interviews conducted with (10) specialists in the field of crisis management and food security, in addition to a focus group consisting of (6) experts. The results of the study showed that the dimensions of crisis management represented by (mitigation - preparedness - response - recovery) play important role in improving food security, which has high rates of insecurity. The study also found that the majority of institutions have strategic plans to deal with crises related to food security in order to mitigate the severity of the crises. These plans are developed in consultation and partnership between various relevant institutions. The results also showed that institutions suffer from many materials, human, and political obstacles to managing crises related to food security. The most important of which are the lack of opportunities to employ qualified cadres, the limited amount of funding, the lack of human resources, the lack of financial resources and their direct connection to political decisions, and the overlap between the powers of the ministries. Based on the results of the study, a set of recommendations were formulated, the most important of which is the necessity of activating pressure and advocacy for the food security sector in the Gaza Strip to obtain food, increasing agricultural areas and increase their productivity, and increase reliance on non-traditional water sources in agriculture, especially treated water and recovery water due to the availability of wastewater treatment plants. This is in addition to the serious efforts of official government agencies in cooperation with non-governmental organizations in an attempt to achieve self-sufficiency, and encouraging merchants to store large quantities of basic goods and materials. In addition, forming a national fund to support the agricultural and industrial sector to be able to confront crises such as wars, climate fluctuations, and others. Supporting financing and investment in the agricultural sector, activating the National Agricultural Credit Corporation and the Agricultural Risk Prevention and Insurance Fund, and providing tax exemptions from duties and customs, as well as adopting an import substitution policy and enhancing the self-sufficiency rate to improve food continuity, as well as adopting the concept of food sovereignty, which enhances dependence on local resources and enhances the resilience of farmers.
The role of strategic vigilance in achieving the sustainability of small projects
(2025) Mousa Abu Huzima
The study aimed to verify the role of strategic vigilance in the sustainability of Palestinian small projects operating in the Arab Republic of Egypt. The study used the descriptive analytical approach. The study community consisted of owners, managers, and workers in small projects, numbering 256. A total of 256 questionnaires were distributed, and 208 were retrieved, with a response rate of 81%, also the study used spss,v25 program. The study achieved several results, the most important of which are as follows: The level of strategic vigilance in small projects was high, with a relative weight of 85.7%. Commercial (marketing) vigilance ranked first in terms of relative weight (89.5%), competitive vigilance came in second place with a relative weight of 88.9%, environmental vigilance ranked third with a relative weight of 88.4%, and technological vigilance came last with a relative weight of 76.1%. The overall relative weight of sustainability for small projects was 87.1%. In addition, the results showed that there is a role for strategic vigilance in terms of its dimensions (technological vigilance, competitive vigilance, environmental vigilance, and commercial (marketing) vigilance) in the sustainability of small projects. However, there were no statistically significant differences in the average responses of respondents regarding the practice of strategic vigilance attributed to the variables of gender, educational level, or years of service. Differences were observed in the age variable. Furthermore, there were no statistically significant differences in the average responses of respondents regarding the sustainability of small projects attributed to the variables of gender, age, educational level, or years of service. In the light of the results achieved, the study recommends partnering with technology providers or innovation institutions to obtain the latest technologies at low costs and train employees to use new technologies to ensure effective performance. As well as enhancing understanding between different generations within small businesses to reduce age gaps.